The Merchant

Founded in 2023, The Merchant Steakhouse is Glasgow’s premier steakhouse, providing fine-dining in the heart of Glasgow’s Merchant City. 

Bow Studio was responsible for designing and developing their website, managing their social media channels, and executing a Search Engine Optimisation strategy. 


The Project…

Project Summary

We were tasked with creating a digital strategy for the launch of Glasgow’s premier steak dining restaurant. The Merchant Steakhouse offers fine dining in the heart of Glasgow’s Merchant City. Being a new restaurant in a competitive local landscape, we were tasked with finding creative solutions to help attract and retain customers.

We started by designing and developing The Merchant Steakhouse’s website. Within months of launching, the website attracts over 4,000 monthly visitors with most of the traffic being driven from our social media campaigns and search engine optimisation strategy. 

Our SEO strategy focused on targetting high value search terms, including ‘steakhouse restaurant in Glasgow’, ‘Glasgow steakhouse’, and for menu-specific items, such as ‘Beef Wellington Glasgow’.

Now, over 33% of the diners at The Merchant Steakhouse are acquired organically through Google, with a further 25% of customers being acquired as a result of our social media strategy. 


Within months of working with us, we can proudly say that the following was achieved:

0 %
Of customers are acquired through SEO
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Monthly Website Visitors
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Social Media Followers
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Keywords rank page one


Chief Executive Doggo

Meet the heart and soul of Bow Studio, our esteemed Chief Executive Doggo, Peppa! With a furiously wagging tail and a nose for innovation, Peppa brings a unique and indispensable presence to our dynamic team.

As the guardian of the studio, Peppa’s responsibilities extend far beyond the typical canine duties. Her keen sense of camaraderie and infectious enthusiasm make her the undisputed morale-boosting expert in the office. Whether it’s a brainstorming session or a casual Friday, Peppa ensures that the energy is always pawsitively vibrant.

Outside the office, Peppa enjoys long walks in the parks of Glasgow, where she often finds inspiration for her next big tail-wagging idea. A connoisseur of treats and a maestro in the art of napping, Peppa embodies the perfect work-life balance that we all aspire to achieve.


Branding, graphic design and social media specialist

I moved to Glasgow to study International Fashion Branding at GCU, spent a year after graduating working for myself. Through being self employed I found that I gained greater satisfaction in managing/ developing a brand than what I was doing at the time. From here I developed a love for creating and implementing brand strategy, social media management and seeing the wonders it can do for a business. This lead me to my position here at Bow Studio.

My role within Bow covers many aspects of marketing, from content creation and community management to implementing social media strategy.

In my spare time I’m either at the gym, with my family or romanticising my life at a cute coffeeshop.


Branding, graphic design and social media specialist

I studied design at college, this is where I was introduced to Adobe Creative Cloud and where I built an appetite for digital design. Later I then went on to studying Int Fashion Branding at Caledonian which ultimately landed me a job as a Junior Designer for Quiz Clothing. This is where I further developed my skills within design, working collaboratively and understanding commerciality. During this time I was also pursuing freelance branding projects on the side. I am passionate about design and marketing and feel lucky enough to get to experience both within Bow Studio.

I manage all things marketing and graphic design at Bow. Day to Day this is organising marketing collateral and branding for all venues, carrying out shoots, and daily social media planning and management for events and any specifics required.

My perfect weekend is drinking good coffee and finding new spots to grab a bite to eat!


Web Development | PPC | SEO | Email Marketing Specialist

I built my first website as a teenager and I am passionate about all things web and digital marketing.

At Bow Studio, I specialise in creating immersive web experiences for our clients across the UK and USA. I have generated over 1600% ROAS on PPC, have over 15 keywords found on the first page of Google, and have sent hundreds of thousands of marketing emails.

When I am not working I participate in ethical hacking competitions, doing online courses, meditating, exercising, and spending quality time with my nearest and dearest.