Founded in 2023, The Merchant Steakhouse is Glasgow’s premier steakhouse, providing fine-dining in the heart of Glasgow’s Merchant City.
Bow Studio was responsible for designing and developing their website, managing their social media channels, and executing a Search Engine Optimisation strategy.
WEB DESIGN, SEO, BRANDING, PPC, SOCIAL MEDIA
The Project…
Project Summary
We were tasked with creating a digital strategy for the launch of Glasgow’s premier steak dining restaurant. The Merchant Steakhouse offers fine dining in the heart of Glasgow’s Merchant City. Being a new restaurant in a competitive local landscape, we were tasked with finding creative solutions to help attract and retain customers.
We started by designing and developing The Merchant Steakhouse’s website. Within months of launching, the website attracts over 4,000 monthly visitors with most of the traffic being driven from our social media campaigns and search engine optimisation strategy.
Our SEO strategy focused on targetting high value search terms, including ‘steakhouse restaurant in Glasgow’, ‘Glasgow steakhouse’, and for menu-specific items, such as ‘Beef Wellington Glasgow’.
Now, over 33% of the diners at The Merchant Steakhouse are acquired organically through Google, with a further 25% of customers being acquired as a result of our social media strategy.
Impact
Within months of working with us, we can proudly say that the following was achieved:

